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Episode 120 – Finding an Audience with Smarthouse Creative

No two films are alike, how will your film find it’s audience? We’re joined by Ryan Davis and Brad Wilke of Smarthouse Creative to talk about how they work with filmmakers to release their film in the world and assist in branding, promotion and publicity.

Listen now or visit iTunes to download it to your device.


Meet Ryan and Brad of Smarthouse Creative

Ryan Davis (@indieartsvoice) is a film publicist and communications professional with ten years experience in film and arts marketing. Named by Media Inc. as one of Washington State’s most influential women in film, TV, and media, Ryan has worked in almost every aspect of the film business–from production and festivals to distribution, exhibition and sales. She has placed stories in outlets ranging from CNN and The New York Times, to community newspapers and local radio.

Ryan worked for Arab Film Distribution/Typecast Films where she was part of the production and release of the Academy Award-nominated Iraq in Fragments. She has worked for a variety of nonprofit arts groups and organizations, including heading the marketing departments for Northwest Film Forum and Northwest Folklife, and was the assistant director of Couch Fest Films from 2010-2014. Ryan was on the jury for the International Documentary Challenge for 2012-3, and a juror for the 2015 Seattle Shorts Festival.

J. Brad Wilke (@jbwilke) is a co-founder and principal of Smarthouse Creative. Brad holds an MBA from the University of Washington’s Foster School of Business, a Master of Communication in Digital Media from the University of Washington’s Department of Communication, and a Bachelor of Science in Environmental Engineering from the U.S. Military Academy at West Point.

Brad designs and executes digital, social media, and film distribution strategies for Smarthouse’s clients. Brad is also the founder of tech nonprofit, Flash Volunteer, an adjunct lecturer in digital marketing & film, as well as an award-winning filmmaker, produced feature-length screenwriter, and artistic director of the Portland Film Festival.

What is Smarthouse Creative?

Smarthouse Creative offers services in promotion, branding, publicity and project representation. They connect with entrepreneurs, filmmakers, artists, distributors, exhibitors, small businesses and nonprofits to help build an infrastructure to help connect filmmakers with and audience.

Working with a PR Company

  • What does a PR company do?
  • What kind of results can filmmakers hope for?
  • What’s the first step in talking to a PR company?
  • How much does it cost?
  • When should a filmmaker hire a PR company?
  • How important are film festivals to a film release strategy?
  • How does social media fit in?

We talk about a few projects Smarthouse Creative has worked on in the past including Second Nature and Chatty Catties.

Second Nature was released theatrically and did well enough to compete with “It.” Here are trailers for these two films.

Find Smarthouse Creative


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Published inCareerDistributionDocumentaryFeature FilmsFilm FestivalsFilmmakingMarketingScreenwritingSelf-DistributionStoryTraditional Distribution